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Starting your own business is drastically different from being an employee. Suddenly, you have all the responsibility, and it is up to you to make the big calls and decisions. You handle everything from your branding to website design. In particular, when you are first starting out in the industry, everything will be a learning curve.
In particular, exposure is one thing that people struggle with when they start a new business. You are told to take advantage of Google and get your products and services out there. But, in reality, it can be difficult to get discovered. This is especially true when there are big and established competitors out there.
One thing you might be intrigued by is Google Ads. You have probably heard business owners raving about using Google Ads but are unsure what it is or whether it should be utilised for your brand. This guide is going to give you the lowdown on everything you need to know.
What are Google Ads?
First, let’s get straight to the point. What are Google Ads? Well, think about this as an advertising platform on the internet. Of course, it was created by Google, one of the major search engines with billions of daily searches. When you have an advert on Google, it will display in search results pages. Namely, this is going to appear high up and in the view of customers. Often, there is a small ‘ad’ print on the Google preview.
Many businesses use Google Ads because there are many advantages. But, you have to know the best ways to utilise them in order to see the positive results you want. This is why it is recommended to hire a Google ads agency London. It saves you from having to learn how to start and run campaigns. Instead, you can skip to the part where you enjoy increased traffic and sales. Plus, you are able to concentrate on getting your new business started and dealing with customer needs.
What are the Advantages of Google Ads?
When you have a new business, you have to be careful with your budget and have a strategy for growth. You want to be making progress from the beginning and taking care of your finances simultaneously. Consequently, let’s explore the advantages of using Google Ads.
Quick Traffic Increases
One thing that many business owners are is impatient. They wanted more customers and sales yesterday. Unlike other strategies, Google Ads campaigns can offer quick traffic increases. This is due to the jump straight to the top of the search results. Instantly, your website is going to be available to your target audience.
Less Work
SEO is something that every business should work on. But, in reality, optimisation is time-consuming and slow to show results. Indeed, you have to dedicate many hours of your time in order to see any slight ranking boost. If you are searching for an easier way to achieve the results you want, consider Google Ads. Campaigns run themselves once they are created. This means that you can reap the rewards without so much work.
Cost-Effective
Many people like that Google Ads is a pay-per-click strategy. In other words, you are only going to be paying money for the campaign when someone clicks on the advert and heads to your website. Therefore, people view this as being value for money and a cost-effective strategy. In other words, you are only paying for results. What’s more, you are able to set a budget with Google Ads, which means that you are bale to stay on track.
High-Quality Traffic
Of course, you want to experience a traffic boost. This is something that every business website wants. But, you want to ensure you are getting high-quality traffic. Then, those users are more likely to purchase or inquire about your services. Thankfully, Google Ads can lead to high-quality traffic. Your advert is going to be displayed on relevant searches, which means that the right audience can find you. Plus, Google is one of the biggest search engines. Most people use this several times a day.
More Sales
If more people are coming to your website, this means that they are more likely to create a sale. This is particularly true when it comes to high-quality traffic that is already seeking something specific. If your business comes up first on Google and you offer these products and services, they will make a purchase. You have solved their problem. Consequently, enjoy a sales boost too with Google Ads.
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